Yalantis, Director of Marketing
Andriy Burlutskyi, Head of Marketing and BizDev for SaaS products and AI solutions
A Fan of Our Future, IT Showman, Entrepreneur.
16 years in the IT business, 10 of them at Microsoft. Built marketing, launched sales, products and convinced that technologies are useful and amazing.
Expert in digital transformation and the development of exponential organizations (EXO), business innovations, AI in business and change management in technology projects.
Speaker of leading conferences: iForum, DataScience UA Conference, Forum Marketing Directors, Digital Evolution Forum Microsoft, Kiev International Economic Forum and others.
Guest speaker at Kyiv-Mohyla Business School, Kyiv School of Economics and DTEK Academy.
How to create and capture demand in B2B with limited budgets (UA)
More about presentation:
Tech companies are experiencing layoffs, a decrease in new clients, and budget constraints due to insufficient funds to support marketing initiatives. Limitations spur creativity, which is the only way to still influence and raise awareness about your company when faced with a limited budget.
During the session, you will receive practical advice and examples on:
• How to improve positioning and communication.
• How to create a network for demand marketing.
• Approaches to demand creation with small budgets.
• Steps for demand capture.